Those interested in entrepreneurship and those interested in encouraging new entrepreneurs form the base of our Users. The winner gets not only financial aid, he also gets lakhs of potential customers, i.e., we give you not only funding for your enterprise, we also give you customers. After all, it is the users who have selected your idea/product/service.Users would have understood fully about the startup’s service/product. Even before you start producing the goods, you will get your customers, prior to spending lakhs in manufacturing and marketing, even earlier to the product hitting the shelves. After winning the competition and winning the prize money, even as your product or service enters the market, you have the resounding support of thousands of users!!